Forward-looking banking for the self-employed
Joining on day zero, I headed up the design of the 1st MVP of NatWest's SME banking proposition - discovering unmet needs, setting the vision for the CX and building a design team.
9 months from project start to Alpha
>£2m funding raised
I led the validation and delivery of the alpha proposition designs.
Jobs to be done research
Identifying unmet needs and designing the MVP around the highest opportunity customer jobs.
Striving for a minimalist visual language that remains adaptable to change, while infusing moments of joy through detail.
Graphics by Gary Rockett
Mindset based IA
Merging banking and accounting features in a single, intuitive app.
Communicating the future service vision to stakeholders with persona storyboards.
I hired and managed 4 designers and defined an iterative, insights-driven design process.
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