Launching a UK specific Chase proposition
I joined Chase's international line of business on day zero to shape the go-to-market design process and the resulting CX. Apart from the core elements of the Chase brand, every aspect of the UK app was designed from scratch.
#1 app in the Finance category
Rated 4.9 stars
NPS over 70
I contribute to the design team's output as a hands-on manager.
Creating an intuitive navigation hierarchy through a deep understanding of customers' mental models.
Defining offline, loading and error handling behaviours for a data heavy architecture.
Delivering the most important and most relevant information on every login.
Creating a scalable pattern library.
Guiding the product team through an iterative, insight-driven design process to deliver conversion and engagement targets across the app.
I support 14 designers - including 3 people managers - to deliver to the highest standards.
Thanks for stopping by